Monstersfest: Inspiring Creative Careers in the Music Industry

Tuesday, 13th November 2018

Rocking out in school isn’t my usual kind of Friday morning but in this case, it was all about highlighting careers in the creative industries in a very practical and enjoyable way. The event was about inspiring around 260, S3 to S6 pupils at Culloden Academy to the many opportunities within the music sector beyond the obvious performance aspect.


The school event was developed in partnership with the inaugural Monstersfest music event being staged in Inverness on 10th & 11th November and organiser Mark Allison was keen to involve young people through Developing the Young Workforce Inverness & Central Highland (DYWICH). DYWICH teamed up with Mark and starring band Altered Sky to provide a short gig and Q&A for the students.


The Q&A was compered by Whitney Ribbins who works as a model in the creative industries and as a tour manager and presenter on music shows. Supported by Mark Allison who spoke on creating brands for music and marketing in music. The students asked questions and heard from the band about their experience in self-funding and other less glamorous aspects including arriving at Inverness at 3.00 AM that morning! The assembled audience were interested to hear the value in the bands desire to follow their passion and choosing something that they wanted to do with no real expectation that they will make a lot of money. (It’s always a possibility of course). Key message for me was the persistence required to break through into the industry. Whitney described how forceful she had been in convincing industry figures of her abilities which is true of any industry, there are no short cuts, you’ve got to work hard.

I have no doubt that the students will each have taken something away from the session that could influence them in their future career choice, not only an enjoyable interlude to their usual routine



Written by Andy Maxtone

Developing the Young Workforce Inverness & Central Highland